MARDELTUR 2017

June 2017, Viñales, Pinar del Rio, Cuba

CREST partnered with the University of Pinar del Rio's Centro de Estudios de Gerencia, Desarrollo Local y Turismo (GEDELTUR) to host a three-day sustainable tourism and marketing workshop as part of the larger 2nd International Congress on Marketing, Local Development and Tourism (MARDELTUR) 2017. CREST identified and supported 10 international experts to participate, supported 8 Cuban speakers, and covered the costs of certain other components. The sustainable tourism workshop featured eight panels with presentations on topics ranging from agritourism, nature-based tourism, and travelers' philanthropy to cruise tourism, urban and cultural tourism, marketing, and quality and sustainability standards.

Panel 1: Sustainable Tourism

• Samantha Hogenson
  • Experiences of Travelers' Philanthropy
  • Experiencias de la Filantropía de los Viajeros
• Amos Bien
  • The Certification of Sustainable Tourism in the World: Achievements and Challenges
  • La Certification de Turismo Sostenible en el Mundo: Logros y Retos
• Julie Regan
  • Sustainable Tourism: The Case of Lake Tahoe, Nevada
  • Turismo Sostenible: Caso Lake Tahoe, Nevada
    • Overview Paper
• Jorge Freddy Ramírez Pérez
  • Sustainable Tourism: The Case of Las Terrazas, Cuba
  • Turismo Sonstenible: Caso Las Terrazas, Cuba

Panel 2: Agritourism

• Todd Comen
  • Agritourism Stories: Critical Success Factors for Agritourism Entrepreneurs
  • Historias del Agroturismo: Factores Críticos para el Exito de Emprendedores del Agroturismo
    • Overview Paper
• Iverilys Pérez Hernández
  • 1) The Tobacco Route: A Sustainable Rural Tourism Experience of Pinar del Río, Cuba
  • Ruta del Tabaco: Experiencia de Turismo Rural Sostenible, Pinar del Río, Cuba
  • 2) Redesigning the Agrotourist Product, Finca San Vicente
  • Rediseño del Producto Agroturístico, Finca San Vicente

Panel 3: Nature-based Tourism

• David Leventhal
  • Playa Viva: Eco Luxury, Regenrative, Boutique Hotel
  • Playa Viva: EcoLux, Sostenible, Regenerativo, Boutique Hotel

Panel 4: Cruise Tourism

• Martha Honey
  • Cruise Tourism: Impacts of Destinations in the Caribbean
  • Turismo de Cruceros: Impactos de Destinos en el Caribe
• José Luis Perelló Cabrera
  • Key Factors for the Sustainable Development of Cruise Tourism
  • Factores Claves para el Desarrollo Sustentable del Turismo de Cruceros
• Pedro Perera Ruiz
  • Cruise Tourism in Havana Bay
  • Turismo de Cruceros en la Bahía de la Habana

Panel 5: Cultural & City Tourism

• Evelina Cardet Fernández
  • Tourist Products Based on the Heritage of Tourist Destination Gibara: Procedure for Its Design
  • Productos Turístico Gibara: Procedimiento para Su Diseño

Panel 6: Tourism & Quality

• Ernesto Batista Sánchez
  • Procedure to Measure the Image of Sun and Sand Tourist Destinations
  • Procedimiento para Medir la Imagen de Destinos Turísticos de Sol y Playa
    • Overview Paper (Spanish)
• Ivis Taide González Camejo
  • 1) Management of Design Quality of Catering Services at the Club Amigo Atlantico Hotel in the Holguin Destination
  • Gestión de la Calidad del Diseño del Servicio Restauración en el Hotel Club Amigo Atlántico del Destino Holguín
    • Overview Paper (Spanish)
  • 2) The Quality of the Service Design Evaluated by the Intenal Customer: The Case of Gaviota Tours
  • La Calidad del Diseño de Servicios Evaluada por el Cliente Interno: Caso GAVIOTATOURS
    • Overview (Spanish)

Panel 8: Tourism & the Environment

• Michelle Rutty
  • Climate Change Lessons from the Caribbean
  • Lecciones de Cambio Climático desde el Caribe
    • Overview Paper
• José Luis Gerhartz Muro
  • Protected Marine Areas in Cuba: Opportunities and Challenges for Sustainable Tourism
  • Áreas Marinas Protegidas en Cuba: Oportunidades y Desafíos para el Turismo Sustentable
• James R. Barborak
  • Sustainable Tourism in Protected Areas of the Americas: Lessons Learned and Best Practices
  • Turismo Sustenable en Areas Protegidas de las Americas; Lecciones Aprendidas y Buenas Práticas